The European packaging distribution market has a significant size, coexisting generic and specialized distributors, focusing on only one type of packaging material or a limited number.
Economic globalization specialization and geographic concentration of production, change in consumer behavior and, in particular, the increase of online sales caused a very significant raise in the needs for safe, fast and versatile packaging of all types of products, which anticipates a sustained growth in the consumption over the medium to long term.
Packaging is, in many cases, the first point of contact between customers and suppliers or products and the investment in this area will increase, being an additional factor for boosting the packaging demand.